Stop managing workshops in spreadsheets

EventFlow is the only platform purpose-built for recurring educational workshops. Campaign budgets, automated waitlists, and evaluation processing — finally in one place.

Free forever plan No credit card required Set up in 2 minutes

Attendees

1,247

+12% ↑

Cost/Attendee

$23.40

-8% ↓

Fill Rate

94%

+5% ↑

Campaign Performance

Last 6 months

Q1 Retirement Series
20/att
Estate Planning Spring
53/att
Social Security Workshop
41/att

Built for industries that run recurring workshops

Financial AdvisorsEstate Planning FirmsWealth ManagementContinuing EducationProfessional Training
Presenter at a workshop keynote

EventFlow is seminar management software for firms that run recurring educational workshops as a client-acquisition channel — campaign budgets, positioned waitlists, evaluation OCR, and all-in cost per appointment, in one place.

The morning after

"How did last night go?" shouldn't take two weeks to answer

That's the real pain: the waiting and the not-knowing. Which campaign produced the appointments? Did everyone get reminded? What should change next time? Somewhere, a spreadsheet is being reconciled.

With EventFlow, nobody enters data. Registrations, reminders, check-ins, and evaluations track themselves because the event ran through EventFlow — so you know how last night went before your first meeting this morning. Your results, without asking anyone.

See how the tracking happens on its own

Last night's workshop

Estate Planning Essentials — Tue 7:00 PM

Complete

30/42

Attended

71%

Show rate

9

Appt requests

Reminders delivered — 42 email, 42 SMS automatic
Evaluations captured — 27 of 30, OCR matched same night
Campaign costs rolled up — $23.40 per attendee no data entry

Ready at 7:04 AM — nobody had to update a spreadsheet.

Financial seminar presentation

How it works

From chaos to clarity in three steps

EventFlow replaces scattered spreadsheets, disconnected tools, and manual busywork with one platform built for the way you actually run workshops.

01

Set up your organization

Create your workspace, add office locations, and invite your team. Takes about 2 minutes.

02

Build campaigns and events

Group events into campaigns with budgets, assign presenters, open online registration, and let the waitlist handle overflow.

03

Track results and grow

Monitor attendance, measure cost per attendee, compare presenter performance, and see exactly which campaigns deliver ROI.

What sets EventFlow apart

Results, not features

Every capability exists because workshop coordinators asked for it — not because we wanted a longer feature list.

Know your true cost per attendee

Only in EventFlow

Campaign-level budget tracking with mailer spend, venue costs, and food expenses — down to cost per attendee and the all-in cost per appointment your managing partner asks for. No other platform does this.

Never lose a lead to a full room

New registrations roll onto a positioned waitlist with their own confirmation email. When a seat opens, one click promotes the next person and updates the roster.

Digitize paper evaluations in seconds

Only in EventFlow

Snap a photo of a paper evaluation form. AI extracts the data, matches it to the attendee, and adds it to your reports automatically.

Coordinate across every office

Multi-office teams get separate locations, team members, and budgets — with organization-wide reporting that rolls everything up.

Workshop presenter leading a small group

The elephant in the room

The big platforms run conferences. You run a program.

None of these tools can tell you what an appointment cost once mailers, venue, and catering went in — because they weren't built for a monthly workshop cadence. EventFlow was. The all-in numbers prove your program pays for itself, and flat per-user pricing means the software never scales against your attendance.

Eventbrite

Ticketing for one-off events — no budgets, no waitlists, no cost-per-appointment

3.7% + $1.79

/paid ticket

Splash

Corporate event marketing — no cost-per-attendee tracking or evaluation OCR

From $12,500

/year

Bizzabo

Conference platform — no recurring cadence, no multi-office coordination

From $17,999

/year

Glue Up

Membership CRM — no planning periods, no presenter analytics, no OCR

From $4,500

/year

EventFlow

Purpose-built for recurring workshops — the only one with all-in cost per appointment. Free tier to start.

From $35

/user/mo, flat

Total visibility

The numbers your managing partner asks for

Only in EventFlow

$23.40

Cost per attendee

Tracked automatically, per campaign

Only in EventFlow

$806

All-in cost per appointment

Mailers + venue + catering + staff

71%

Show rate

Reminders sent, seats filled

Numbers from a typical $7,250 all-in seminar campaign — run yours through the ROI calculator.

What people say

HELLO

my name is

"EventFlow replaced three different tools and a spreadsheet. The positioned waitlist alone saves our coordinator five hours every week."

Britt Stouffer

Stouffer Legal — estate planning & elder law

Professional conversation

Your next workshop is coming. Will you be ready?

Join organizations that trust EventFlow to manage their recurring educational events. Start free — no credit card, no commitment.